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The market space of flexible touch screen in the medium and large screen market

1. Vehicle touch screen market

As the core platform of human-vehicle interaction, the flexible central control touch screen is expected to be fully penetrated in new energy vehicles first. We estimate that from 2021 to 2025, the global sales of new energy vehicles will be 3 million units, 3.66 million units, 4.54 million units, 5.72 million units and 7.15 million units, respectively. It is estimated that in 2021, the total screen area of ​​each car will be about 1,400 square centimeters (screen size 17 inches), increasing by 3% per year; the price of flexible touch screens is expected to be 0.1 yuan, and will decrease by an average of 5% per year. It is estimated that from 2021 to 2025, the potential scale of flexible touch screens in the vehicle market will be 420 million yuan, 500 million yuan, 610 million yuan, 750 million yuan and 920 million yuan, totaling about 3.2 billion yuan, with an estimated compound annual growth rate of about 21.6 %.

2. Education touch screen market

Interactive electronic whiteboards (including interactive LCD all-in-one machines, all-in-one and general electronic whiteboards) are large interactive display devices. The growth of the interactive electronic whiteboard market is mainly attributable to the widespread adoption of interactive smart tablets, which have replaced some of the past demands for projected interactive electronic whiteboards due to their integrated functions and competitive prices. Driven by the education informatization policy, the income of interactive electronic whiteboards from the education industry far exceeds that of the commercial industry. At present, a large number of electronic whiteboards are used by Banbantong in various places, which has injected vitality into the electronic whiteboard industry.

In 2015, the sales volume of interactive electronic whiteboards was 890,000, and in 2019, the sales volume increased to 1,142,100 pieces, with a compound annual growth rate of 6.4%. Due to the impact of the 2019 coronavirus disease, the epidemic may stimulate the demand for distance education and work, forcing schools and enterprises to adapt to changing work and communication patterns, so that more people can accept more flexibility supported by interactive whiteboard products How to work and meet.

As of the end of 2019, the number of interactive electronic whiteboards in the education market was 3.08 million units, the total number of classes in the country was about 7.73 million, and the penetration rate was about 40%. It is expected that in the next five years, driven by the continuous improvement of flexible touch screen technology and the continuous decline in prices, interactive electronic whiteboards will enter a stage of rapid growth.

3. Conference tablet market

In 2020, under the influence of the black swan event of the new crown epidemic, the overall domestic economic growth slowed down. Under the strong market demand for conference remote collaboration during the epidemic, conference tablets rose against the trend. In the first half of 2020, the sales volume of conference tablets was about 153,000 units, a year-on-year increase of 42%, and the sales were about 2.57 billion yuan, a year-on-year increase of 9%. According to data from the Ministry of Industry and Information Technology, as of the end of 2019, there were about 30 million small and medium-sized enterprises in my country, and the penetration rate of conference tablets among small and medium-sized enterprises in 2019 was only 1%. We expect that the continuous improvement of the new crown epidemic superimposed flexible touch technology industry will accelerate the popularization of conference tablets in small and medium-sized enterprises. It is estimated that from 2021 to 2025, the national conference tablet sales will be 450,000 units, 660,000 units, 990,000 units, 1.5 million units and 2.33 million units respectively, with a compound annual growth rate of about 50.5%.


Post time: Mar-02-2022